A search query is the word, phrase, or question that a user types or speaks into a search engine to find information, products, services, or answers. Also called a search term or keyword, queries are the fundamental connection between what…
There’s no shortage of homeowners who need a reliable handyman. Ask any successful handyman business owner, and they’ll tell you the same thing customers constantly say “it’s so hard to find good help” or “I was so happy to find…
Quality content is valuable, relevant, and original material that satisfies user intent while demonstrating expertise and authority on a subject. It goes beyond simple keyword optimization to provide genuine value to readers, answering their questions comprehensively, solving their problems, and…
Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time someone clicks on their ad. Rather than earning website visits organically through SEO, PPC allows businesses to buy visits by bidding on ad placement in search…
You’re losing money every day you don’t have a clear answer to this question. While you’re debating whether to invest in SEO or Google Ads, your competitors are scooping up the homeowners searching “handyman near me” right now. The average…
When a homeowner’s faucet starts leaking at 9 PM, they don’t flip through the Yellow Pages anymore. They grab their phone, search “handyman near me,” and call whoever shows up first with good reviews. If your handyman business isn’t visible…
Faceted navigation is a website filtering system that allows users to refine product listings or search results by selecting multiple attributes (facets) such as size, color, price range, brand, or material. Also known as faceted search or guided navigation, this…
You spent hours building your handyman website. Maybe you paid someone to design it, or you cobbled it together yourself using a website builder. It looks decent enough. You’ve got pages for your services, some photos, and your contact information…
Definition: A penalty is a negative impact on a website’s rankings due to violating search engine guidelines or being caught by algorithm updates targeting low-quality or manipulative practices. These penalties can range from minor ranking decreases for specific pages to…
Definition: Paid search is search engine advertising where businesses pay to display ads in search results, typically through pay-per-click (PPC) models. When users search for specific keywords, paid ads appear prominently above or below organic results, labeled as “Sponsored” or…