Definition: A penalty is a negative impact on a website’s rankings due to violating search engine guidelines or being caught by algorithm updates targeting low-quality or manipulative practices. These penalties can range from minor ranking decreases for specific pages to…
Definition: Paid search is search engine advertising where businesses pay to display ads in search results, typically through pay-per-click (PPC) models. When users search for specific keywords, paid ads appear prominently above or below organic results, labeled as “Sponsored” or…
A search engine is a software system designed to search for information on the internet by scanning billions of web pages and returning the most relevant results for user queries. When you type a question or keyword into Google, Bing,…
When a homeowner needs a handyman in a major city, they pull out their phone and search “handyman near me.” Within seconds, Google displays the Local Pack, three businesses featured prominently with a map, ratings, and contact information. If your…
Definition: Page speed is how quickly content loads on a webpage, measured from the moment a user requests a page until it fully renders in their browser. This confirmed Google ranking factor directly affects user experience, bounce rates, conversions, and…
You’re skilled at fixing leaky faucets, repairing drywall, and handling those odd jobs homeowners dread. Your work is reliable, your pricing is fair, and your customers are happy. But here’s the frustrating reality: your phone isn’t ringing enough. Meanwhile, your…
An orphan page is a webpage with no internal links pointing to it from anywhere else on your website. No nav link, no contextual link inside an article, no footer link nothing. The page exists in your CMS and possibly…
Every handyman knows the frustration. You pay $25 for a lead, race to call back within minutes, and discover four other contractors are quoting the same job. The homeowner goes with whoever’s cheapest. You’re out $25 with nothing to show…
Definition: Organic search refers to unpaid search results based on relevance to the search query, as opposed to paid advertisements. These natural listings appear in search engines because algorithms determine they best satisfy user intent, not because anyone paid for…
Your website might be invisible to AI. Not to Google you’ve probably got that covered with SEO. But when someone asks ChatGPT, Claude, or Perplexity a question about your industry, your business, or the services you offer… does the AI…
