Definition: Paid search is search engine advertising where businesses pay to display ads in search results, typically through pay-per-click (PPC) models. When users search for specific keywords, paid ads appear prominently above or below organic results, labeled as “Sponsored” or…
A search engine is a software system designed to search for information on the internet by scanning billions of web pages and returning the most relevant results for user queries. When you type a question or keyword into Google, Bing,…
Definition: Page speed is how quickly content loads on a webpage, measured from the moment a user requests a page until it fully renders in their browser. This confirmed Google ranking factor directly affects user experience, bounce rates, conversions, and…
An orphan page is a webpage with no internal links pointing to it from anywhere else on your website. No nav link, no contextual link inside an article, no footer link nothing. The page exists in your CMS and possibly…
Definition: Organic search refers to unpaid search results based on relevance to the search query, as opposed to paid advertisements. These natural listings appear in search engines because algorithms determine they best satisfy user intent, not because anyone paid for…
On-page SEO also known as on-site SEO refers to the optimization techniques you apply directly on your website to improve its visibility in search engines. These optimizations help search engines understand your content, evaluate its relevance, and determine whether your…
Search engine optimization isn’t just about what happens on your website. While on-page SEO focuses on content, keywords, and technical structure, a huge part of your website’s visibility depends on actions that take place outside your site. This external side…
Definition: A nofollow link is a hyperlink with a rel=”nofollow” attribute that instructs search engines not to pass link equity (ranking power) to the destination page. Originally introduced by Google in 2005 to combat comment spam, nofollow has evolved into…
The noindex tag is one of the most consequential directives in technical SEO and one of the most commonly misapplied. Used correctly, it keeps low-value pages out of Google’s index and concentrates your crawl budget on content that matters. Used…
A pillar page is a comprehensive, in-depth piece of content that covers every major aspect of a core topic. It acts as the central hub in a topic cluster strategy, linking to multiple related subtopics, known as cluster content. Together,…
