The most common question roofers ask before hiring a marketing agency is also the most dangerous one to answer vaguely: ‘How much does it cost?’ Vague answers lead to sticker shock, mismatched expectations, and the kind of frustration that ends…
Google gives roofers two paid channels. Both appear at the top of the search results. Both can generate qualified calls. But they work differently, cost differently, and serve different strategic purposes. Understanding which one to prioritize and when to run…
You’ve been burned before. The agency promised ‘guaranteed leads’ and ‘first-page rankings.’ You signed a 12-month contract. Three months in, your phone was quieter than before you started. You’re not alone about 70% of roofing companies report frustration with their…
Every roofer is chasing the same problem: consistent leads that don’t come from platforms selling you the same homeowner they’re selling to three competitors. The answer isn’t picking the one best channel, it’s understanding how SEO, Google Ads, and Facebook…
A homeowner’s circuit breaker trips at 9 PM. A panel starts buzzing. A room goes dark after a storm. They open Google, type ‘electrician near me,’ and within five seconds, they’re calling the first result they see. That business gets…
Every electrician’s marketing budget question starts the same way: ‘How much is enough?’ The frustrating answer is that there’s no universal number, but there are clear benchmarks, formulas, and decision frameworks that can get you to a smart number for…
Your phone isn’t ringing as often as it should. You’ve heard Facebook ads work for other contractors, but you’re not sure if they’re a good fit for electrical work. The honest answer: they can be, but only when you understand…
The electrical contracting market in 2026 is as competitive as it’s ever been. EV adoption is driving panel upgrade demand. Aging housing stock needs rewiring. And every electrician in your service area is competing for the same homeowners searching ‘electrician…
Every plumbing contractor who’s been in business for more than three years has a story about getting burned by a marketing agency. The slick pitch. The first three months of reports were full of impressions and clicks. The invoice that…
When a homeowner searches ‘plumber near me’ on their phone, the first thing they see isn’t a list of websites; it’s a map with three business listings. That map pack gets approximately 44% of all clicks for local service searches,…
