Google places Local Services Ads above everything else on the search results page: above standard Google Ads, above the map pack, above every organic listing. For a homeowner searching “handyman near me,” LSA results are the first names they see.…
Two handyman businesses in the same city. Same services. Similar pricing. One gets 30 calls a month from Google. The other gets three. The difference, almost always, is the Google Business Profile. Your GBP is not a directory listing you…
Your phone rings when a homeowner finds you first. Not the second or third option first. But here’s what most handyman businesses miss: homeowners don’t just search in one place, and the channel they use tells you exactly how ready…
When someone searches ‘roofing contractor near me,’ three businesses appear in the Google Map Pack. Those three businesses get the majority of clicks and calls. Everyone else is invisible. Ranking in the Google Map Pack for your roofing company is…
Door knocking generates leads. It also burns time, produces high rejection rates, and builds a business that runs on the energy of whoever is willing to knock on a stranger’s door in the heat of August. Most roofers know there’s…
You’ve seen the trucks. The company has six vehicles wrapped in the same logo, runs ads on every platform, has a dedicated sales line, and an office full of customer service reps. And you’re wondering how one person or a…
Commercial roofing is a completely different business from residential. Your buyers are facility managers, property developers, and CFOs, not homeowners. Budgets are planned years in advance. Projects are evaluated on lifecycle cost, warranty terms, and contractor reliability, not just upfront…
Storm damage leads are the most valuable leads in roofing. They’re urgent, insurance-funded, and close at 45–65%, nearly three times the rate of standard retail roofing leads. But they’re also the most competitive, the most seasonal, and the most likely…
A hailstorm in your market can create six months of revenue in one afternoon. The roofers who capture those leads aren’t the ones who scramble to set up campaigns after the storm; they’re the ones who had campaigns built, paused,…
Homeowners decide on your roofing company in under five seconds on your website. They’re not reading your ‘About Us’ story; they’re scanning for two things: proof that you can do the job, and a clear path to contact you. If…
