Your service area settings are doing more work in your marketing than most handyman business owners realise. They determine which searches surface your GBP, which platform leads get sent to you, how your LSA ads are targeted, and which areas…
Your close rate is the percentage of leads that turn into booked jobs. It is the single most undertracked metric in handyman marketing, and it is the number that determines whether your marketing budget is working or leaking. A 20%…
You have a lead notification. Before you call it back, you have about 60 seconds to decide whether this lead is worth your time. Not all leads are. A missed-the-minimum-budget homeowner, an out-of-area inquiry, a job type you do not…
Not all bad leads are obvious. Some make it all the way to an estimate before you realise the homeowner was price shopping across six contractors and never intended to hire at your rates. Others answer the phone, sound interested,…
Every handyman business owner who has used Angi or Thumbtack recognises the same pattern: you pay for a lead, you race to call back, and either the homeowner already hired someone, or you are the fourth contractor to reach them,…
The platform charges $18 for a shared handyman lead. Your own Google Ads or local SEO might cost $55 per lead once setup is established. The platform looks cheaper. That comparison is wrong because it stops too early. What matters…
The platform charges you $35 for a lead. That is the number on the invoice. That is not what the lead actually cost you. By the time you factor in the phone call you made, the callback attempt when they…
A single full-arch dental implant case generates $15,000 to $30,000 in production. A practice that converts two full-arch cases per month from a $5,000 marketing budget has generated $60,000 in production against $5,000 in spend, a 12:1 return before accounting…
You have a marketing budget. You need new patients. The question your team keeps circling is whether to put that budget into Google Ads, which delivers leads immediately but costs money every month indefinitely, or into local SEO, which takes…
Your marketing is running, and patients are arriving. But at what cost? Cost per acquisition (CPA), called patient acquisition cost (PAC) in dental-specific contexts, is the single most important number for evaluating whether your marketing investment is profitable. Unlike cost…
