An HVAC lead isn’t like a lead for a kitchen remodel. Nobody browses AC contractors for six months before deciding. When the system fails, the homeowner starts calling immediately, and by the fifth minute of no response, they’ve usually moved…
A homeowner with a burst pipe doesn’t wait. They call the first plumber on the list, and if that call rings four times and hits voicemail, they hang up and call the second. By the time most plumbing companies return…
Angi’s pricing page won’t tell you the number that matters. It’ll show you a per-lead range and let you assume that’s the whole story. For HVAC contractors, the real story is in the gap between a $25 service-call lead and…
A $50 Angi lead sounds manageable until you realize four other roofers just bought the exact same one. That’s the piece the pricing page never puts in bold: cost per lead and cost per booked job are two different numbers,…
If your electrical business isn’t showing up when someone searches “electrician near me,” the cause is usually one of a small number of specific, checkable issues, not bad luck or an unbeatable market. This is a fast diagnostic, not the…
The campaign is live, clicks are coming in, and the phone still isn’t ringing with anything worth calling a lead. This is one of the most common complaints in electrician PPC, and it’s rarely about the ad copy. It’s almost…
Ask five sources how much an electrician should spend on Google Ads and the answers range from a few hundred dollars a month to several thousand, which is technically all correct and practically useless without knowing why the range is…
Search for an electrician marketing agency and the results are almost entirely lists of agencies ranking themselves, or each other, as the best option. Useful for browsing names. Not especially useful for actually deciding who to trust with a real…
A homeowner whose power just went out searches differently, thinks differently, and needs a completely different ad than a homeowner casually researching a panel upgrade for a renovation planned three months out. Both are valuable electrical jobs. Both show up…
A homeowner with no air conditioning in July decides on a contractor within the hour. A property manager evaluating a commercial rooftop unit replacement might take weeks, comparing proposals and looping in a facilities director before anyone signs anything. Both…
