The short answer is: it depends entirely on what you’re asking Facebook to do. Most plumbers who try Facebook ads and conclude they don’t work made the mistake of using a demand-capture channel for a demand-generation platform. Facebook doesn’t work…
When a homeowner searches ’emergency plumber near me’ at 11 PM on a Tuesday, two different types of paid listings compete for their attention at the top of Google. Local Services Ads sit above everything else with a green Google…
The plumbing businesses filling their schedules in 2026 aren’t the ones with the biggest ad budget or the most social media followers. They’re the ones who built a multi-channel lead system where SEO, Google Ads, and social media work as…
If you’re running Google Ads, doing some SEO work, and getting calls, that’s great. But do you actually know which of those activities is booking jobs? Most handymen don’t. They have a rough sense, ‘I think most calls come from…
You just signed with a marketing agency. The contract is done, the kickoff meeting is on the calendar, and you’re ready for results. Here’s what most agencies won’t tell you upfront: the first 90 days of a marketing partnership are…
Most HVAC contractors get burned by at least one marketing agency before they find a good one. The pattern is familiar: slick sales pitch, promises of page-one rankings and leads on autopilot, three months of invoices with nothing to show…
Most handymen pick a lane; either they run Google Ads and stop there, or they dabble in SEO and wonder why the phone isn’t ringing yet. The businesses that consistently dominate local search aren’t choosing between the two. They’re using…
Most handymen assume Facebook and Instagram are for big brands with big budgets. That assumption is costing them jobs. Meta’s advertising platform gives local handyman businesses access to hyper-targeted audiences, new movers, homeowners, and neighborhood groups at a fraction of…
Ask a handyman who ran Facebook ads in 2018, and they’ll tell you a story of cheap leads, easy targeting, and packed schedules. Ask a handyman who ran Facebook ads in 2023 after Apple’s iOS changes and Meta’s targeting overhauls,…
Most marketing takes months to produce results. SEO rankings take 6–12 months. Social media followings take a year to build meaningful traction. Content marketing compounds over quarters, not weeks. For handymen who need work on the schedule this week, those…
