If you’re running Google Ads, doing some SEO work, and getting calls, that’s great. But do you actually know which of those activities is booking jobs? Most handymen don’t. They have a rough sense, ‘I think most calls come from…
You just signed with a marketing agency. The contract is done, the kickoff meeting is on the calendar, and you’re ready for results. Here’s what most agencies won’t tell you upfront: the first 90 days of a marketing partnership are…
Most HVAC contractors get burned by at least one marketing agency before they find a good one. The pattern is familiar: slick sales pitch, promises of page-one rankings and leads on autopilot, three months of invoices with nothing to show…
Most handymen pick a lane; either they run Google Ads and stop there, or they dabble in SEO and wonder why the phone isn’t ringing yet. The businesses that consistently dominate local search aren’t choosing between the two. They’re using…
Most handymen assume Facebook and Instagram are for big brands with big budgets. That assumption is costing them jobs. Meta’s advertising platform gives local handyman businesses access to hyper-targeted audiences, new movers, homeowners, and neighborhood groups at a fraction of…
Ask a handyman who ran Facebook ads in 2018, and they’ll tell you a story of cheap leads, easy targeting, and packed schedules. Ask a handyman who ran Facebook ads in 2023 after Apple’s iOS changes and Meta’s targeting overhauls,…
Most marketing takes months to produce results. SEO rankings take 6–12 months. Social media followings take a year to build meaningful traction. Content marketing compounds over quarters, not weeks. For handymen who need work on the schedule this week, those…
Running a handyman business is a daily hustle. You’re fixing cabinets on Monday, hanging drywall on Tuesday, installing ceiling fans on Wednesday, and in between, you’re trying to figure out where next week’s jobs are coming from. Referrals help. Word…
Your website gets traffic. You can see it in Google Analytics. Hundreds of homeowners visit every month, clicking around, looking at your services, and yet your phone barely rings. Your inbox stays quiet. Your crew has openings on the schedule.…
Every marketing agency will tell you to hire a marketing agency. Every DIY guru on YouTube will tell you to do it yourself. Neither answer is universally right, and the truth is more nuanced than either camp wants to admit.…