Over 65% of HVAC businesses in the United States never cross $1 million in annual revenue. Not because the demand isn’t there; the HVAC market is growing, equipment is being replaced at record rates, and the technician shortage means skilled…
The dollar cost of a bad lead is documented. You paid $35 for the lead. You did not book the job. That is $35 wasted. But handyman business owners who have spent time in the trenches of a platform-dependent lead…
There is a common rule of thumb that businesses should spend 5% to 10% of revenue on marketing. For a handyman business doing $150,000 per year, that is $625 to $1,250 per month. That range might be right for your…
Most handyman businesses start with paid leads because they need work now, and organic search takes time. That is a reasonable short-term decision. Where it goes wrong is when “temporary paid leads while SEO builds” becomes permanent paid lead dependency…
Your service area settings are doing more work in your marketing than most handyman business owners realise. They determine which searches surface your GBP, which platform leads get sent to you, how your LSA ads are targeted, and which areas…
Your close rate is the percentage of leads that turn into booked jobs. It is the single most undertracked metric in handyman marketing, and it is the number that determines whether your marketing budget is working or leaking. A 20%…
You have a lead notification. Before you call it back, you have about 60 seconds to decide whether this lead is worth your time. Not all leads are. A missed-the-minimum-budget homeowner, an out-of-area inquiry, a job type you do not…
Not all bad leads are obvious. Some make it all the way to an estimate before you realise the homeowner was price shopping across six contractors and never intended to hire at your rates. Others answer the phone, sound interested,…
A homeowner requests a quote at 10:47 AM on a Tuesday. You’re mid-job, hands full, and don’t see the notification until 2:30 PM. By then, they’ve already booked with someone else. That scenario a lead arriving at the wrong moment…
A homeowner searching for a handyman right now is not reading your website. They are reading your reviews. Before they call, before they compare prices, before they even click through to your business profile, they have already made a shortlist…