Your handyman website is getting traffic. You can see it in Google Analytics: people are landing on your pages. But the phone isn’t ringing. That gap between visitors and calls is not a traffic problem. It is a conversion problem,…
Google places Local Services Ads above everything else on the search results page: above standard Google Ads, above the map pack, above every organic listing. For a homeowner searching “handyman near me,” LSA results are the first names they see.…
Two handyman businesses in the same city. Same services. Similar pricing. One gets 30 calls a month from Google. The other gets three. The difference, almost always, is the Google Business Profile. Your GBP is not a directory listing you…
Your phone rings when a homeowner finds you first. Not the second or third option first. But here’s what most handyman businesses miss: homeowners don’t just search in one place, and the channel they use tells you exactly how ready…
Storm damage leads are the most valuable leads in roofing. They’re urgent, insurance-funded, and close at 45–65%, nearly three times the rate of standard retail roofing leads. But they’re also the most competitive, the most seasonal, and the most likely…
A hailstorm in your market can create six months of revenue in one afternoon. The roofers who capture those leads aren’t the ones who scramble to set up campaigns after the storm; they’re the ones who had campaigns built, paused,…
Homeowners decide on your roofing company in under five seconds on your website. They’re not reading your ‘About Us’ story; they’re scanning for two things: proof that you can do the job, and a clear path to contact you. If…
The most common question roofers ask before hiring a marketing agency is also the most dangerous one to answer vaguely: ‘How much does it cost?’ Vague answers lead to sticker shock, mismatched expectations, and the kind of frustration that ends…
Google gives roofers two paid channels. Both appear at the top of the search results. Both can generate qualified calls. But they work differently, cost differently, and serve different strategic purposes. Understanding which one to prioritize and when to run…
You’ve been burned before. The agency promised ‘guaranteed leads’ and ‘first-page rankings.’ You signed a 12-month contract. Three months in, your phone was quieter than before you started. You’re not alone about 70% of roofing companies report frustration with their…