If you’re looking for a handyman service that delivers exceptional hourly rates, requires minimal startup investment, and attracts customers who happily pay premium prices, TV mounting deserves your attention. This overlooked niche has quietly become one of the most lucrative opportunities in the home services industry, with skilled installers routinely earning $200 to $250 per hour while completing jobs that take less than 60 minutes.
The numbers tell a compelling story. The handyman services market has grown to $355 billion in 2025, expanding at a compound annual growth rate of 3.7% over the past five years. Within this thriving industry, TV mounting stands out as a service where demand remains robust, profit margins are generous, and competition from big-box retailers like Best Buy actually works in your favor by establishing premium price expectations.
Whether you’re a seasoned handyman looking to specialize or someone considering entering the trade, understanding why TV mounting delivers such strong returns can reshape how you think about building a profitable service business.
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What Makes TV Mounting Such a Lucrative Handyman Service?
TV mounting occupies a unique position in the home services landscape. Homeowners perceive the task as complex and risky—after all, they’re trusting someone to secure a $1,000 or $2,000 television to their wall without damaging either the TV or the drywall. That perception creates a willingness to pay professional rates for what amounts to a straightforward installation process.
The reality is that most TV mounting jobs involve finding studs, drilling a few holes, attaching a bracket, and lifting the television into place. An experienced installer can complete a basic mount in 30 to 45 minutes. Yet customers rarely balk at paying $150 to $300 for the service because they understand the consequences of getting it wrong.
This gap between perceived difficulty and actual complexity is where profit lives. You’re not just being paid for the physical labor of hanging a TV. You’re being compensated for the expertise that ensures the job gets done safely, the peace of mind that comes from professional installation, and the convenience of not having to figure it out yourself.
Best Buy’s Geek Squad charges $200 or more for basic TV mounting, which establishes a price floor that independent handymen can match or exceed while still offering superior service. When the market leader is charging premium rates, customers expect to pay accordingly.
The Profit Math Behind TV Mounting Jobs
The economics of TV mounting become compelling once you examine typical job parameters. Industry data from Angi, HomeAdvisor, and Thumbtack consistently shows that professional TV mounting costs between $150 and $350, with national averages hovering around $250 to $255.
For a handyman charging $250 for a standard installation that takes one hour, including setup and cleanup, the effective hourly rate speaks for itself. Even accounting for drive time between jobs, completing three to four installations per day translates to $750 to $1,000 in daily revenue.
The profit picture improves further when you factor in material markups. TV wall mounts that cost $25 to $40 wholesale on Amazon can be sold to customers for $75 to $100. HDMI cables, wire molding, and mounting hardware all carry similar markup potential. A single job might include $50 to $75 in materials profit on top of the labor charge.
Real-world examples demonstrate what’s possible at scale. One TV mounting specialist featured in Entrepreneur magazine reported earning $30,000 per month from the service alone after building up his client base and refining his efficiency. Another installer who branded himself as “The Mounting Man” documented a $512,000 revenue year in 2024—with no employees and no TV or soundbar sales padding the numbers. Just mounting services.
These aren’t theoretical projections. They represent actual earnings from handymen who recognized the opportunity and committed to mastering both the technical skills and the business fundamentals.
Why Demand for TV Mounting Remains Strong?
Several market forces continue driving demand for professional TV installation services. Understanding these trends helps explain why the opportunity remains attractive even as the overall handyman market matures.
Television sizes have grown substantially over the past decade. The 65-inch and 75-inch screens that now dominate living rooms are heavier, more unwieldy, and more intimidating for DIY installation than the 42-inch sets of years past. Larger screens mean higher stakes—a dropped television represents a bigger financial loss, which pushes more homeowners toward professional installation.
Smart home integration has added complexity that many homeowners prefer to outsource. Modern entertainment setups often involve connecting TVs to soundbars, streaming devices, gaming consoles, and whole-home audio systems. Customers increasingly want someone who can not only mount the TV but also ensure all their devices work together seamlessly.
The aging population creates additional demand. Adults over 65 now represent a growing percentage of homeowners, and many prefer to hire professionals for tasks that involve ladders, heavy lifting, or tools. The demographic shift toward aging in place means more homeowners need help with home modifications, and TV mounting fits naturally into that service category.
Google Trends data shows that search interest for terms like “TV mounting service” and “TV installation near me” has remained stable after roughly doubling between 2015 and 2020. The market isn’t experiencing explosive growth, but demand has settled at a consistently strong level that supports profitable businesses.
Low Barrier to Entry with High Perceived Value
One of TV mounting’s most attractive characteristics is the minimal investment required to get started. Unlike plumbing or electrical work that demands expensive specialized equipment and years of training, TV mounting requires tools that most handymen already own.
The essential toolkit includes a cordless drill, a two-foot level, a stud finder, a socket adapter set, and basic hand tools like screwdrivers and a tape measure. The total cost for someone starting from scratch might run $200 to $300. Add a borescope camera for more advanced installations—useful for finding studs behind stone facades or navigating older walls with lathe and plaster—and you’re still under $500 in equipment investment.
No specialized license is required in most states to mount televisions. The work involves mechanical fastening rather than electrical or plumbing connections, so it falls within the scope of general handyman services. The main legal consideration involves in-wall wiring for cable concealment, which may require an electrical license depending on your state’s regulations. However, plenty of customers simply want their TV hung without any wire concealment, and workarounds exist for those who do want hidden cables.
The learning curve is manageable for anyone comfortable with basic construction tasks. After mounting a dozen televisions, most installers develop the efficiency and confidence to handle standard jobs quickly. After mounting a hundred, you’ll have encountered enough unusual situations—metal studs, plaster walls, above-fireplace installations—to tackle almost anything customers throw at you.
Yet despite this accessibility, customers continue to perceive TV mounting as specialized work worthy of professional rates. That perception gap between actual difficulty and assumed complexity is what makes the niche so profitable.
Built-In Upselling and Add-On Opportunities
TV mounting naturally leads to additional revenue through related services and material sales. Smart operators view each mounting job as the foundation for a larger project.
Sound bar installation pairs perfectly with TV mounting. Many customers who invest in a mounted television also want their audio equipment professionally installed. Adding a sound bar to a TV mounting job typically takes 15 to 30 minutes and can add $50 to $100 to the invoice.
In-wall cable concealment represents another common upsell. Customers who want the clean, wire-free look are willing to pay $75 to $150 extra for cables hidden inside the wall rather than running down the surface in conduit. This service does require understanding your state’s regulations around electrical work, but products like PowerBridge kits allow cable concealment without directly tapping into the electrical system.
Smart home device installation opens additional doors. Once you’re in a customer’s home mounting their TV, they might mention the Ring doorbell sitting in its box or the smart thermostat they bought but never installed. Each of these quick add-ons contributes to the total job value while positioning you as a full-service provider.
Material markups provide passive profit. Keeping popular TV mounts, HDMI cables, and cable management supplies in your vehicle allows you to offer convenience while capturing margin. A customer who needs a mount will happily pay your marked-up price rather than making a separate trip to the store or waiting for an Amazon delivery.
The combination of labor charges, add-on services, and material sales can turn a $250 TV mounting call into a $400 or $500 invoice without the customer feeling nickel-and-dimed. They’re paying for convenience and expertise, and they know it.
TV Mounting as a Gateway to Long-Term Clients
Beyond immediate profit, TV mounting serves as an exceptional customer acquisition tool. The service attracts a specific type of homeowner—someone with disposable income, a willingness to pay for professional help, and likely a home full of other projects needing attention.
Many customers who call for TV mounting already have a handyman they use for general repairs. But for some reason, they don’t think to call their regular guy for entertainment system work. They perceive it as specialized and search specifically for TV installation services. This creates an opportunity to become their new primary handyman or at least a trusted second option.
Once you’ve completed a TV mounting job successfully, you’ve demonstrated competence, professionalism, and trustworthiness. The customer has seen you work in their home. They know you show up on time, communicate clearly, and deliver quality results. When they need shelves hung, a ceiling fan replaced, or a bathroom fixture updated, you’re now the person they think of first.
Experienced handymen report that many of their highest-value repeat customers came through the door initially for TV mounting. A single $250 installation can lead to thousands of dollars in follow-up work over subsequent years. The lifetime value of acquiring the right customer far exceeds the profit from any individual job.
This dynamic makes TV mounting valuable even if you eventually phase it out as your business grows. It’s a reliable, profitable way to build a customer base that sustains a broader handyman operation.
How to Get Started in TV Mounting?
Launching a TV mounting service requires attention to three areas: equipment and skills, lead generation, and pricing strategy.
For equipment, start with quality basics. A reliable cordless drill with sufficient torque handles most situations. A good stud finder—preferably one that can detect AC wiring and metal as well as wood studs—prevents costly mistakes. A sturdy two-foot level ensures straight installations. Socket adapters in common sizes speed up bracket mounting. Beyond these essentials, add tools as you encounter situations that require them.
Lead generation for TV mounting works differently from that for general handyman services. Because customers search specifically for this service, local SEO and platform presence matter enormously. Optimize your Google Business Profile for TV mounting keywords. Create dedicated pages on your website targeting searches like “TV mounting service near me” and “TV installation [your city].”
Platforms like Thumbtack, TaskRabbit, and HomeAdvisor connect customers actively seeking TV installation with service providers. These leads often cost money, but they’re also highly qualified—these are people ready to hire someone today. Many successful TV mounting businesses started by buying leads on these platforms while building organic search presence.
Pricing requires understanding your market. Research what local competitors charge. Check what Best Buy’s Geek Squad quotes for installations in your area. Set your rates competitively while maintaining healthy margins. Most installers charge flat rates for standard installations and hourly rates for complex custom work.
Start with competitive pricing to build reviews and reputation, then raise rates as demand allows. A handyman with 50 five-star reviews can charge more than one just starting out. The investment in early customer satisfaction pays dividends through both repeat business and the credibility that supports premium pricing.
Common TV Mounting Scenarios and How to Price Them
Pricing consistency builds customer trust and simplifies your business operations. Developing a rate structure for common scenarios lets you quote confidently without calculating from scratch on every call.
Basic drywall mounting represents the bread and butter of TV installation work. This involves mounting to standard drywall with accessible wood studs, no cable concealment, and a television under 65 inches. Most markets support pricing between $150 and $250 for this service. The job typically takes 45 minutes to an hour, including setup.
Above-fireplace installations command premium pricing due to height, heat considerations, and often more challenging wall conditions. Expect to charge $250 to $400, depending on complexity. These jobs take longer, require more careful stud finding, and may involve mantel navigation. The premium pricing reflects both added difficulty and higher perceived value—customers know above-fireplace mounts are tricky.
Metal stud installations in commercial buildings or modern construction require different fasteners and techniques. Toggle bolts or specialized metal stud anchors replace the lag screws used in wood studs. Charge a premium of $50 to $100 over standard rates to account for the specialized hardware and slightly longer installation time.
Stone, brick, or concrete walls represent the most challenging mounting scenarios. These require masonry bits, concrete anchors, and often a borescope to locate mounting points behind decorative facades. Pricing for these installations typically starts at $300 and can reach $500 or more for complex situations. The difficulty justifies the premium, and customers with stone fireplaces generally expect to pay more.
Custom configurations—unusually large TVs, ceiling mounts, motorized brackets, or multi-TV installations—warrant hourly pricing plus materials. Quote these jobs individually based on scope rather than trying to fit them into a flat-rate structure.
Why Marketing Your TV Mounting Business Gets Results Faster?
TV mounting offers a marketing advantage that many handyman services lack: specificity. Customers search for exactly this service using predictable keywords, making search engine optimization and paid advertising particularly effective.
When someone types “TV mounting near me” into Google, they’re ready to hire. They’ve already decided to pay for professional installation. Your job is simply to appear in their search results with a compelling offer. This high-intent search behavior means marketing dollars convert more efficiently than for general handyman advertising.
Local SEO efforts pay dividends quickly in this niche. Create a dedicated TV mounting page on your website optimized for local search terms. Collect reviews specifically mentioning TV installation. Submit your business to local directories with a consistent name, address, and phone information. These fundamentals can establish search visibility within a few months.
Google Ads provides faster results for those willing to invest. Bidding on TV mounting keywords puts your business in front of customers actively searching. The cost per click varies by market, but conversion rates tend to be strong because searchers are typically ready to book.
Reviews drive disproportionate results in this service category. Customers choosing a TV installer care deeply about other customers’ experiences. A business with 50 or 100 positive reviews dramatically outperforms competitors with thin review profiles. Encourage every satisfied customer to leave a review, and respond professionally to all feedback.
Partnership opportunities extend your reach. Real estate agents often recommend service providers to new homeowners. Interior designers coordinate with installation professionals. Building relationships with these referral sources creates a steady stream of qualified leads outside traditional advertising channels.
The specificity of TV mounting as a searchable service, combined with high purchase intent and review-driven decision making, creates a marketing environment where focused effort produces measurable results.
Building a Profitable TV Mounting Business?
TV mounting represents an unusually attractive opportunity within the handyman services industry. The combination of strong demand, premium pricing, low barriers to entry, and natural upselling pathways creates conditions for consistent profitability.
The math works at any scale. A part-time operator completing five jobs per week at $250 average earns $65,000 annually. A full-time installer handling three jobs daily reaches $200,000 or more. The ceiling expands further for those who systematize operations, build teams, or develop complementary service offerings.
Success requires the same fundamentals as any service business: reliable quality, clear communication, competitive pricing, and consistent marketing. But TV mounting offers advantages that accelerate progress—quick jobs that enable volume, satisfied customers who generate referrals, and a service category where professionalism stands out against inconsistent competition.
For handymen evaluating where to focus their efforts, TV mounting deserves serious consideration. The niche delivers strong immediate returns while building a customer base that supports long-term business growth. In a fragmented market where reputation and expertise command premium rates, specializing in this profitable service makes both financial and strategic sense.
The opportunity exists. The market data confirms sustained demand. The profit math pencils out at attractive rates. What remains is execution—developing the skills, building the marketing presence, and delivering the quality service that turns one-time customers into long-term clients and referral sources.
TV mounting won’t make every handyman wealthy. But for those who approach it systematically and commit to excellence, it offers a proven path to building a profitable, sustainable service business in 2026 and beyond.
